Our Approach
Having a plan is always a good place to start, but often life intervenes, and initiatives get sidelined. We assist from start to finish, working with you to develop your ideas.
In the process, we bring expertise and insight when you need it most, speeding up the process and avoiding pitfalls.
Think it
After a brief introduction, the best place to start is to understand you and your goals. Each rural enterprise and its people have their own strengths, aspirations, and limitations.
Together, we can develop an idea of what might work and complement the existing setup.
Build it
Often, the hardest part is getting started. Working alongside you, we can help develop an idea and utilise our experience and expertise to save you time, confusion, and stress, allowing you to focus on the bigger picture.
Grow it
As you begin to take things in your stride and gain valuable experience, we can wait on the side-line, aiding with smaller tweaks such as website renewal , branding or market research into a new idea you thought about
For an outline of the various ways you can help your business diversify and grow click here.
A message from the Founder
Infinite Axis was inspired by my personal journey into agricultural diversification. I had the privilege of staying with a school friend and his family, who ran a livestock and arable farm in East Lothian. Together, we rebranded and marketed the estate, introducing pumpkins as a new venture. What started as a modest experiment grew rapidly; within four years, we had transformed this side of the estate into Scotland’s largest pumpkin patch, welcoming 25,000 visitors over just 10 days in October.
Diversification quickly became an essential part of the farm’s identity, driving growth and recognition. We expanded into hosting an internationally acclaimed sunflower event and launched a new café, further enhancing the estate’s appeal.
Through this journey, I often encountered challenges where we had ideas brimming with potential but lacked the knowledge or experience to bring them to life. This inspired the creation of Infinite Axis—a company dedicated to providing practical advice and support to those seeking to diversify their agricultural enterprises.
Drawing on my global experience in crafting market entry strategies, combined with hands-on success in developing innovative farm revenue streams, my goal is to help you unlock new opportunities for your business. Together, we can explore fresh ideas, implement effective strategies, and drive your success to new heights.
Press Releases - Here are the local and national media outlets that have covered projects I’ve helped to develop. Follow logo links to see more.
